Meta’s Latest AI Models Could Support Enterprise Expansion

Meta’s latest artificial intelligence models could help Meta expand into enterprise markets and develop revenue beyond advertising as it builds a new business around AI tools.

Meta’s Muse Wonder and Muse Wonder Full models could support that expansion. The models could extend Meta’s AI strategy beyond its core advertising business and create a possible new revenue market among enterprise customers.

Meta launched the two models on Oct. 12. Muse Wonder is available through the Meta Model API and Muse Code, while Muse Wonder Full is available to Muse Code subscribers.

The models arrive as Meta develops its enterprise AI platform. Meta announced the Meta Enterprise Platform on Sept. 28 and named CJ Desai to lead it under CEO Mark Zuckerberg.

Meta has not disclosed pricing for the platform or identified its first customers. The company will compete with Microsoft, Google, Amazon, OpenAI and Anthropic in enterprise AI and cloud services.