Crocs Posts Record $1.179 Billion Quarter as Brand Revenue Tops $1 Billion

Crocs posted record second-quarter revenue of $1.179 billion and raised its 2026 outlook as its main brand surpassed $1 billion in quarterly sales for the first time.

Revenue for the quarter ended June 30, 2026, increased 2.6% from a year earlier. Crocs-brand revenue rose 4.3% to approximately $1 billion, while the company said China delivered record quarterly revenue and double-digit growth.

Crocs-brand international revenue increased 7.8% to $542 million, while Crocs-brand North American revenue rose 0.4% to $459 million. Direct-to-consumer revenue grew 12%, while wholesale revenue declined 7.2%.

“Our results reflect broad consumer demand across both brands, healthy direct-to-consumer growth, and strong consumer response to new product innovation,” Crocs CEO Andrew Rees said.

HEYDUDE revenue fell 5.7% to $179 million. Crocs expects HEYDUDE revenue to decline 2% to 4% for the full year.

The company raised its full-year 2026 revenue-growth outlook to approximately 1% to 2% and lifted adjusted diluted earnings-per-share guidance to $13.70 to $14.00.

Crocs repurchased approximately 2.3 million shares for $251 million during the quarter. Its board increased the share-repurchase authorization by $1.5 billion on July 27, 2026, leaving approximately $2 billion available.

Second-quarter free cash flow was $331 million, while first-half free cash flow was $232 million. Crocs shares closed at $117.83 on Oct. 13.