Flipkart Tests Food Delivery With Employees in Bengaluru

Walmart-owned Flipkart is testing a food-delivery service with employees in Bengaluru, with a company-developed partner app that would add meal orders to its commerce businesses.

The Flipkart Eat-In Delivery app is branded Eat-In by Minutes and identifies Flipkart Internet Private Limited as its developer. The app is designed for food-delivery partners, and its listing was updated Sept. 24.

In July, Flipkart Group CEO Kalyan Krishnamurthy outlined a limited start for the service. He said the company would gather customer feedback before deciding whether to expand.

A consumer service would place Flipkart in the same market as Zomato and Swiggy. Restaurant delivery would add another type of order to Flipkart’s existing e-commerce and quick-commerce businesses.

Flipkart’s Minutes quick-commerce service had nearly 1,200 micro-fulfillment centers across more than 150 cities as of Sept. 11. The company has not outlined a role for those centers in restaurant delivery. Its next stated step is to assess feedback from the limited rollout before deciding whether to scale the service.