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Salesforce Agrees to Buy Braze at $5.66 Billion Enterprise Value

The cash offer is $47.50 for each Braze Class A share. Salesforce expects Braze’s customer engagement capabilities to complement Agentforce and Data 360.

Two glass blocks meet above a face-down document. / TokenPost.ai
Two glass blocks meet above a face-down document. / TokenPost.ai

Salesforce has agreed to acquire Braze, a customer engagement platform with AI-powered tools, for $47.50 in cash per Class A share in a transaction valued at about $5.66 billion on an enterprise basis.

The offer specifies the cash amount holders of Braze Class A common stock are to receive for each share. The enterprise value describes the transaction’s overall valuation, a separate figure from the per-share payment.

Salesforce expects Braze’s capabilities to complement Agentforce and Data 360, which are distinct layers of its architecture. The companies announced the agreement on Oct. 20.

John Kim

John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.

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