Add as a preferred source on GooglePepsiCo Extends Taco Bell Beverage Partnership Through 2036
The U.S. agreement covers Taco Bell, Taco Bell Cantina and Live Más Cafe, with PepsiCo continuing as beverage partner in Canada, the United Kingdom, Ireland and Thailand.
PepsiCo renewed its U.S. beverage partnership with Taco Bell for 11 years, keeping drinks at participating locations through 2036 and extending a collaboration that spans more than two decades.
PepsiCo announced the renewal Thursday, Oct. 22. The U.S. agreement covers participating Taco Bell restaurants, Taco Bell Cantina locations and Live Más Cafe.
The lineup includes Pepsi, Pepsi Zero Sugar, Mountain Dew, Starry, Mountain Dew Baja Blast and Mountain Dew Baja Midnight. PepsiCo will also continue as Taco Bell’s beverage partner in Canada, the United Kingdom, Ireland and Thailand.
The companies plan to develop crafted, functional and energy beverages. Their energy offerings are aimed at Gen Z consumers and morning and afternoon occasions.
The partnership has included Mountain Dew Baja Blast and Doritos Locos Tacos. Anne Fink, president of PepsiCo Global Away from Home, said, “We’re excited about what we can build together over the next 11 years.”
Doritos Locos Tacos will mark its 15th anniversary in 2027, with new flavors planned.
John Kim
John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.