Kohl’s Store Visits Rose 9.6% During Oct. 5-8 Promotion

Kohl’s store visits averaged 9.6% above a recent same-weekday baseline during its Oct. 5-8 promotion, while its latest quarter still showed year-over-year declines in sales.

Visits were 11.1% above the baseline on Oct. 6 and Oct. 7, and 4.5% higher than on equivalent sale days a year earlier. The figures measure store visits and do not show how many people made purchases.

In the quarter ended Aug. 1, net sales and comparable sales each fell 0.9% from a year earlier. Gross margin was 43%, up 305 basis points.

Kohl’s raised its fiscal 2026 outlook in August, projecting net and comparable sales to decline 1.5% to flat. It projected adjusted diluted earnings per share of $1.80 to $2.40. CEO Michael Bender said, “We know there is critical work ahead of us.”