Add as a preferred source on GoogleMakeMyTrip’s Myra Handles More Than 90,000 Daily Conversations in Q2
More than 55% of conversations came from Tier II and Tier III cities, and Myra resolved over 53% of flight and hotel post-booking queries.
MakeMyTrip’s Myra travel assistant handled more than 90,000 daily conversations in the fiscal second quarter ended Sept. 30, while assisting with an average of more than 3,000 completed bookings a day.
More than 55% of conversations came from India’s Tier II and Tier III cities. Myra resolved over 53% of post-booking queries about flights and hotels. Its features include end-to-end trip planning, voice interactions and in-chat payments.
Customers engaging with Myra completed about 1.7 times more bookings than non-Myra users. Among customers from Tier II and Tier III cities, Myra-engaging customers completed about 2.1 times more bookings than non-Myra users.
“We are using AI to simplify travel planning and booking,” MakeMyTrip Group CEO Rajesh Magow said.
The figures accompanied MakeMyTrip’s second-quarter results, which included gross bookings of $2,724.7 million, up 20.9% year over year.
John Kim
John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.