Harley-Davidson Raises 2026 Retail Outlook to 135,500-139,000 Units

Harley-Davidson raised its 2026 motorcycle retail sales outlook to 135,500 to 139,000 units. The company expects HDMC operating income of $25 million to $55 million for the year; the operating-income range is a forecast, not a stated increase.

CEO Arthur Starrs said the company was “well into our first year of executing Back to the Bricks.” He pointed to domestic retail momentum, improved dealer economics and portfolio actions as signs of progress.