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Starbucks CEO Says Chain Could Build a Multi-Brand Business

Niccol called a multi-brand future “one of those possibilities.”

Unmarked cups in varied shapes line a quiet cafe counter / TokenPost.ai
Unmarked cups in varied shapes line a quiet cafe counter / TokenPost.ai

A future with more than one brand remains an option for Starbucks, CEO Brian Niccol said Friday.

“I would never say never to a multi-brand future,” Niccol said. He called the idea “one of those possibilities.”

John Kim

John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.

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