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Add as a preferred source on GoogleAffle Agrees to Acquire Perion in $420 Million All-Cash Deal
The deal would expand Affle’s presence in connected TV, retail media and other digital advertising channels.
Affle has agreed to acquire Perion Network Ltd. in an all-cash transaction valued at approximately $420 million, expanding its reach in connected TV, retail media and other digital advertising channels.
Perion is a digital advertising technology company.
John Kim
John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.