Salesforce Agrees to Acquire Cresta, a Customer Experience Software Firm

Salesforce has agreed to acquire Cresta, a company focused on voice-based customer experience software, in a deal announced Monday, Nov. 2, with closing expected in fiscal 2028.

Cresta makes software for customer experience operations centered on voice interactions. Its product is described as an operating system for customer experience.

Salesforce did not disclose financial terms. The company expects the transaction to close in the first quarter of its fiscal 2028, subject to customary closing conditions.