Monster Plans 2028 SAP S/4HANA Go-Live, Expects Aluminum Costs to Rise Into Q1 2027

Monster Beverage Corporation plans a Jan. 1, 2028, SAP S/4HANA go-live while forecasting aluminum-cost pressure into Q1 2027, after gross margin fell to 54.7% in the third quarter.

Monster’s Q3 gross margin was 54.7%, down from 55.9% in Q2. Management identified higher aluminum costs and international mix as pressures, with U.S. pricing actions and hedging helping mitigate them.

Net sales were $2.56 billion. Monster expects minimal volume impact from U.S. pricing actions that took effect Nov. 1, 2026.