Add as a preferred source on GoogleMoonPay Identifies Loyalty Rewards as a Possible Stablecoin Use
Its white-label model assigns customer onboarding and token distribution to the branded business while an infrastructure provider manages reserves, blockchain operations and compliance.
MoonPay’s white-label stablecoin model includes loyalty programs and in-app rewards as possible uses for branded tokens. No merchant rewards program or launch date has been announced.
Under the model, the business whose brand appears on a token would manage customer onboarding, support and distribution. An infrastructure provider would handle reserves, blockchain operations and compliance. Stablecoins are crypto assets designed to maintain stable value.
MoonPay announced an enterprise stablecoin business with M0 on Nov. 12, 2025. The planned integration would let MoonPay issue and manage fully reserved digital dollars across multiple blockchains, with support for customized, interoperable stablecoins.
On Feb. 25, 2026, MoonPay, M0 and PayPal introduced PYUSDx, a framework for developers to create application-specific stablecoins backed by PYUSD. PayPal USD is issued by Paxos Trust Company. MoonPay named USD.ai as PYUSDx’s first developer.
MoonPay described PYUSDx as an issuance framework; no loyalty deployment was announced. The framework’s announcement did not identify a merchant rewards network or shared redemption arrangement.
John Kim
John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.