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Bank of America Sees Letterboxd as a Fit for The New York Times

A potential acquisition would add to the publisher’s lineup of products beyond news, which includes The Athletic, Wirecutter and Games.

A blank cinema ticket rests against a folded newspaper / TokenPost.ai
A blank cinema ticket rests against a folded newspaper / TokenPost.ai

Bank of America sees a potential Letterboxd acquisition as a way for The New York Times to expand its products beyond news, adding to a lineup that includes The Athletic, Wirecutter and Games.

The bank’s view centers on how Letterboxd would fit alongside those existing products.

John Kim

John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.

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