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Wix Lowers 2026 Free Cash Flow Margin Outlook to About 16%

Third-quarter revenue rose 13% to $570.2 million. Accelerated Base44 sales and marketing investment was the main reason for the lower margin outlook.

An orange block rests across a tablet showing blank app modules. / TokenPost.ai
An orange block rests across a tablet showing blank app modules. / TokenPost.ai

Wix.com Ltd. lowered its 2026 free cash flow margin outlook to about 16% as it accelerated sales and marketing investment in Base44, even as third-quarter revenue and bookings grew.

The new margin outlook, which excludes acquisition-related and restructuring costs, replaces a previous target in the high teens. Wix kept its forecast for low-to-mid-teens revenue growth and low-teens bookings growth in 2026.

Third-quarter revenue reached $570.2 million, up 13% from a year earlier. Bookings rose 11% to $573 million. Wix posted non-GAAP diluted earnings of $1.42 per share, while its results under generally accepted accounting principles showed a net loss of $13.7 million, or $0.32 per share.

Base44, a no-code application platform Wix acquired in 2025, was approaching $250 million in annual recurring revenue as of Nov. 10. Faster sales and marketing investment in the platform was the main reason Wix lowered its cash flow margin outlook.

For the fourth quarter, Wix projects revenue growth in the low double digits from a year earlier, with bookings growth trailing revenue growth.

John Kim

John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to info@tokenpost.com.

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