Gemini Lowers 2026 Marketing Guidance to 7% to 10% of Revenue

Gemini Space Station, Inc. lowered its full-year 2026 marketing guidance to approximately 7% to 10% of revenue, alongside forecasts for stock-based and cash compensation that outline its expense plans.

The company forecast $100 million to $105 million in stock-based compensation. It also expects cash compensation to decline 15% to 20% from 2025 levels.

The guidance follows Gemini’s third-quarter results, which showed revenue down 19% year over year and operating expenses down 30% to $119.9 million. Cuts to marketing and employee compensation accounted for most of that spending decline.