Michael Saylor, co-founder and chairman of Strategy (formerly MicroStrategy), recently marked a major milestone on X, posting, “The first $100 billion is the hardest.” The post featured key performance indicators revealing the company’s stellar 12-month performance, largely driven by its aggressive Bitcoin accumulation strategy.
Strategy’s bold BTC bet has fueled remarkable gains, with its stock rising 2.09% in a day to $350.22 and market capitalization reaching $94.18 billion. Over the past year, shares have surged 162%, more than doubling in value. The firm now holds 538,200 BTC, positioning it as the world’s leading corporate Bitcoin holder.
A standout metric shared by Saylor was the Bitcoin Strategy Enterprise (BSE) return, which measures growth from the company's BTC investment since inception. The reported 2,733% BSE return means a 27.33x gain, highlighting the long-term success of its Bitcoin-centric approach.
Analysts attribute these returns to growing investor confidence in Saylor’s vision and Bitcoin’s rising price. While some critics view the crypto-heavy strategy as risky due to Bitcoin’s volatility, others see it as a visionary move that could yield further gains as digital assets gain broader adoption.
Strategy’s transformation into a Bitcoin-focused enterprise has reshaped its corporate identity and market positioning. Saylor’s unwavering belief in BTC as digital gold continues to resonate with a new generation of investors.
As the company edges closer to a $100 billion market cap—it currently sits at $91.31 billion, according to Public.com—its performance may influence more firms to consider Bitcoin treasury strategies. If BTC momentum holds, Strategy could soon become the first corporate entity to achieve a $100 billion valuation driven primarily by cryptocurrency.
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