Cardone Capital Adds $10M in Bitcoin as Part of Real Estate–Crypto Strategy

Cardone Capital has expanded its Bitcoin exposure by allocating an additional $10 million to BTC, reinforcing its unconventional real estate–crypto investment model. The move was confirmed by CEO and founder Grant Cardone as Bitcoin prices dipped near $93,000, pressured by broader market uncertainty and geopolitical tensions involving Europe and Greenland. At the time of the announcement, Bitcoin was trading around $93,293 after falling roughly 2% in 24 hours.

Grant Cardone disclosed the purchase on X, emphasizing that Cardone Capital remains focused on long-term Bitcoin accumulation rather than short-term trading. The firm continues to use surplus cash flow generated from its multifamily real estate portfolio to fund Bitcoin purchases, particularly during market pullbacks. This strategy has been consistently applied during periods of volatility, including the recent crypto market decline linked to investor concerns over potential U.S. tariffs on several European countries.

The latest $10 million Bitcoin allocation adds to Cardone Capital’s growing BTC treasury, which is estimated to be close to 1,000 Bitcoin. The firm previously made headlines in November 2025 after placing an order for 935 BTC, one of the largest Bitcoin purchases by a real estate-focused investor. Since then, rental income from its properties has been systematically directed toward ongoing Bitcoin accumulation.

Unlike leveraged Bitcoin treasury companies that rely on debt or equity issuance, Cardone Capital funds its Bitcoin strategy entirely through operating income. The company manages approximately $5.3 billion in U.S. multifamily real estate assets, providing a stable cash-flow base. Earlier in 2025, the firm launched a hybrid fund combining a $235 million multifamily acquisition with a $100 million Bitcoin allocation. Rental income from a 366-unit Boca Raton property, expected to generate about $10 million in annual net operating income, is fully allocated to BTC purchases.

Cardone has described the model as a mechanical accumulation system, converting real estate cash flow into Bitcoin regardless of price movements. He has also indicated plans to launch a publicly traded Bitcoin-focused company in 2026, funded exclusively through rental income. This latest Bitcoin purchase further solidifies Cardone Capital’s long-term conviction in combining income-generating real estate with digital asset accumulation.