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Add as a preferred source on GoogleOld Navy Accounts for 55% of Gap Revenue as Sales Stay Weak
Gap’s namesake brand has comparable-sales growth, while Banana Republic has delivered steady growth.
The Gap, Inc. faces uneven trends across its brands, with weak Old Navy sales contrasting with comparable-sales growth at Gap and steady growth at Banana Republic.
Old Navy accounts for 55% of Gap’s revenue, making its weak sales central to the company’s overall brand picture.
Gap’s namesake brand has benefited from 1990s and Y2K nostalgia alongside comparable-sales growth. Banana Republic has delivered steady growth.
Enna Lee
ReporterEnna Lee reports on investing and digital-asset markets for TokenPost. Send corrections or tips to info@tokenpost.com.