UBS Raises Amazon Price Target to $348 Ahead of Earnings Call

Enna Lee

1 min read

UBS Raises Amazon Price Target to $348 Ahead of Earnings Call

UBS kept its Buy rating as it lifted the target from $318. The new target is about 40% above the $249.09 reference price listed for Oct. 26.

By Enna Lee

Published Oct 28, 2026, 8:59 AM EDT

Mentioned assets

USDT Tether

A blank stock certificate rises beneath a brass target ring / TokenPost.ai

UBS analyst Stephen Ju raised his price target for Amazon (AMZN) to $348 from $318 on Oct. 26, while maintaining a Buy rating. The new target is about 40% above the $249.09 reference price listed for Amazon shares that day. No time horizon was stated for the target.

Crypto exchange Binance’s AMZNUSDT contract is an equity perpetual that tracks Amazon common stock and settles in Tether (USDT). The UBS target applies to Amazon shares, not the Binance contract.

Amazon is scheduled to discuss its third-quarter results on Thursday, Oct. 29, at 5 p.m. ET (21:00 UTC).

Enna Lee

Reporter

Enna Lee reports on investing and digital-asset markets for TokenPost. Send corrections or tips to info@tokenpost.com.