Warby Parker Shares Rise 22.5% on Nov. 5; Preorders Start Nov. 12

Warby Parker shares rose 22.5% to $26.08 at the Nov. 5 close, when the eyewear company released third-quarter results and set Nov. 12 as the preorder date for its first Intelligent Eyewear collection.

The stock gained $4.79 from its previous close. The quarterly report covered the three months ended Sept. 30. Revenue reached $244.7 million, a 10.4% increase from $221.7 million a year earlier.

Profit declined as sales rose. Net income fell to $5.6 million from $5.9 million in the year-earlier quarter, while diluted earnings per share dropped to 4 cents from 5 cents. Gross margin was 54.4%, up from 54.1%.

Adjusted EBITDA, a non-GAAP measure, totaled $28.6 million, up $2.8 million from a year earlier. Active customers increased 3% to 2.74 million on a trailing 12-month basis. Average revenue per customer was $342, up 6.7% year over year. Warby Parker opened 12 net new stores during the quarter and ended it with 364.

The company narrowed its 2026 revenue outlook to $966 million to $976 million, representing expected growth of about 11% to 12%. It reaffirmed adjusted EBITDA guidance of $117 million to $119 million. The outlook includes a modest contribution from Intelligent Eyewear and related launch and operating expenses.

Preorders are scheduled to open Nov. 12, with customer orders expected during the holiday season. “One week from today, on November 12, we'll begin accepting pre-orders for our first Intelligent Eyewear collection and look forward to delivering customer orders during the holiday season,” Warby Parker co-founder and co-CEO Dave Gilboa said. The announcement did not specify collection models, prices or an exact delivery date.

A May 2026 Google announcement connected Warby Parker, Samsung and Gentle Monster to its Android XR smart-eyewear effort. The broader announcement previewed audio-glasses features including Gemini access, navigation, messaging, photos and translation, and showed Warby Parker frames as part of its wider collection.