Bitcoin Demand Surges as Corporates Follow Strategy’s Playbook

During the recent Bitcoin 2025 event, Strategy (formerly MicroStrategy) founder Michael Saylor delivered a bullish speech highlighting a surge in corporate interest toward Bitcoin. Saylor described it as an “explosion of interest,” with executives from the U.K., South Korea, and Hong Kong approaching him about replicating Strategy’s approach. Since 2020, Strategy has led the corporate Bitcoin accumulation trend, achieving significant long-term gains despite short-term volatility.

Several major firms are now joining the movement. Trump Media announced plans to invest $500 million in Bitcoin. Tether, SoftBank, and Strike’s Jack Mallers have co-launched a new public firm, Twenty One, with a bold strategy to acquire 42,000 BTC — potentially making it the third-largest corporate holder globally. GameStop has also entered the Bitcoin space, although still behind Strategy in both scale and profitability.

Saylor emphasized that Bitcoin is “an idea whose time has come,” dubbing it “digital capital” and “the most explosive idea of the era.” He also warned that Bitcoin will become “exponentially harder to buy,” but reaffirmed Strategy’s commitment to continue accumulating it.

Adding to the bullish momentum, CNBC recalled that in March, President Trump signed an executive order establishing a Strategic Bitcoin Reserve, beginning with the retention of the 200,000 BTC already held by the U.S. government. This week, Vice President JD Vance addressed the Bitcoin community, calling BTC a hedge against inflation, censorship, and “unelected bureaucrats.”

While many firms are diving in, not all are convinced. Microsoft has opted out of Bitcoin investments, though Saylor criticized the decision, suggesting the tech giant “can’t afford to miss the next technology wave.”

As institutional adoption accelerates, Bitcoin’s scarcity narrative continues to drive corporate and political support.