Binance Co-Founder Yi He Steps Into Co-CEO Role Amid Global Expansion

Binance has entered a new chapter in its leadership as co-founder Yi He officially steps into the role of co-CEO alongside current CEO Richard Teng. The announcement was made during Binance Blockchain Week, marking a major shift for the world’s largest cryptocurrency exchange as it continues to navigate regulatory challenges and strengthen its global presence.

Yi He, born in 1988 in China, has long been recognized as one of the key forces behind Binance’s rapid rise. Although she has traditionally stayed out of the public spotlight—unlike fellow co-founder Changpeng Zhao (CZ)—she has played an essential role behind the scenes. As head of marketing, she helped shape Binance’s branding, strategic direction, and user-focused growth initiatives, guiding the company from its early startup phase to its position as a market leader in the crypto industry.

Richard Teng emphasized that Yi He’s promotion is a natural evolution of her longstanding contributions. According to Teng, her innovative mindset and deep understanding of user needs have been central to building Binance’s culture and bottom-up business strategy. A Binance spokesperson added that her leadership complements Teng’s regulatory experience, particularly as the exchange continues to navigate U.S. enforcement actions and evolves after CZ’s departure.

Yi He expressed confidence in the future of Binance, highlighting the combined strengths she and Teng bring to the table. She noted that Teng’s extensive background in financial regulation and early involvement in crypto oversight brings stability and credibility as the company scales. Together, they aim to expand Binance’s global footprint, build essential Web3 infrastructure, and work toward the ambitious goal of reaching one billion users.

Binance reaffirmed its commitment to being the most trusted and regulated exchange in the world, prioritizing security, compliance, and innovation. Yi He’s expanded leadership role signals a strategic move to reinforce that mission while driving sustainable growth in the evolving digital asset landscape.