Strive CEO Says Bitcoin Treasury Companies Offer Restricted Institutions BTC Exposure
Matt Cole said stock-investment mandates prevent some portfolio managers from buying Bitcoin or Bitcoin ETFs directly, affecting a $500 billion pool of capital.

Strive CEO Matt Cole said some large institutions are turning to Bitcoin treasury companies for indirect Bitcoin (BTC) exposure because their stock-investment mandates prevent them from buying Bitcoin or Bitcoin ETFs directly.
The portfolio managers involved represent a $500 billion pool of capital, Cole said. Without Strive and MicroStrategy, those managers would have no way to obtain Bitcoin exposure within their existing mandates, he added.
Cole said Strive is bringing Bitcoin into the traditional financial system.
Strive also participated in the market for financial products tied to Bitcoin treasury companies. The T-Strive Digital Credit Preferred Income ETF, covered in TokenPost’s earlier report on the fund, gives U.S. investors exposure to preferred securities issued by Bitcoin treasury companies rather than investing directly in BTC.
Cole previously said multiple issuers would be needed to expand the Bitcoin-backed digital credit market because institutional buyers may face limits on purchases from any single provider.