Yellow CMO Shyla Cites Institutional Ties in Bullish XRP View

Yellow Chief Marketing Officer Shyla said she remains bullish on XRP, citing institutional connections and ecosystem activity while acknowledging that the token’s price had not kept pace with community enthusiasm.

During Mario Nawfal’s Crypto Daily Roundtable, Shyla called herself a “hardcore XRP maxi.” She cited Evernorth’s Nasdaq trading debut, a bank’s integration of RLUSD, the official XRP account on X gaining more than 100,000 followers within hours of its launch, and a new XRP branding website.

Shyla argued that financial institutions’ engagement with crypto and crypto companies’ efforts to enter traditional finance reinforce each other. She credited XRP’s staying power to its institutional connections. Asked whether current enthusiasm reflected real growth or speculation, she said time would tell and that substantial money was going into the area.

Shyla also named Ripple’s annual Swell conference as one to watch, predicting significant announcements. Chris Terry of Bitseeker Consulting, a fellow panelist, said long-term token performance would depend on use case development and tokenomics.