Campfire Names Alexandra Roveda to Lead North American Enterprise Push

Sonny Jang

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Campfire Names Alexandra Roveda to Lead North American Enterprise Push

Her remit includes building the enterprise team and developing a go-to-market strategy for larger organizations.

By Sonny Jang

Published Oct 30, 2026, 2:19 PM EDT

An empty conference chair faces a sunlit meeting table / TokenPost.ai

Campfire appointed Alexandra Roveda vice president of enterprise Friday, Oct. 30, giving her responsibility for expanding the business across North America.

Her remit also includes building Campfire’s enterprise team and developing a go-to-market strategy for larger organizations.

Campfire’s product is an AI-native enterprise resource planning (ERP) platform for finance teams. Its tools automate accounting workflows and provide visibility into transactions. “AI isn't just another feature here,” Roveda said.

Sonny Jang

Reporter

Sonny Jang reports on people and leadership in digital assets for TokenPost. Send corrections or tips to info@tokenpost.com.