Trump Family Sends Legal Warning Over Unauthorized $TRUMP Crypto Wallet

The Trump family has issued a cease-and-desist letter over an unauthorized crypto wallet project named the "$TRUMP Wallet," according to Bloomberg. The controversial memecoin-linked wallet recently gained attention, but Trump's sons — Don Jr., Eric, and Barron — have publicly denied any involvement. Eric Trump posted on X, warning users: “This project is not authorized by @Trump... be extremely careful using our name in a project that has not been approved.”

The cease-and-desist was reportedly sent to two entities: NFT marketplace Magic Eden and GetTrumpMemes.com, the latter owned by Trump ally Bill Zanker through his Florida-based LLC, Fight Fight Fight. Despite past crypto collaborations, including several Trump-themed NFT launches, the relationship between the Trump family and Zanker appears to be deteriorating.

The unauthorized $TRUMP memecoin has sparked controversy, with blockchain analytics firm Chainalysis reporting that its creators collected around $320 million in fees. However, most retail investors reportedly suffered losses, raising further concerns about the project's legitimacy.

While World Liberty Financial — a Trump-affiliated crypto venture — is working on its own crypto wallet, it has made clear that the $TRUMP Wallet is not associated with them or the Trump Organization. The Trump family’s legal response indicates a firm stance against unapproved use of their name in digital assets.

CoinDesk reached out to Magic Eden, World Liberty Financial, and the Trump Organization for comment, but none have responded publicly.

This incident underscores the growing tensions in the crypto space over brand misappropriation, especially as political figures and public personalities become targets for unauthorized digital asset projects. As memecoin speculation rises, so do the legal and reputational risks for high-profile names tied to them.