Hong Kong SFC Proposes Limits on Crypto and Exchange Business Labels
The proposal covers combinations of terms such as “crypto,” “token” and “trading platform.” If enacted, the provisions would take effect six months after enactment.

Hong Kong’s Securities and Futures Commission (SFC) proposed restricting how unauthorized businesses use crypto and exchange-related labels, aiming to prevent the public from mistaking them for regulated firms or trading venues.
The terms listed include “crypto,” “cryptocurrency,” “crypto coin,” “digital asset,” “digital coin,” “token,” “tokenized assets,” “virtual asset” and “virtual coin.” The proposal also covers “exchange,” “market” and “trading platform,” terms that can suggest a connection to an exchange, clearing house or virtual asset trading platform.
The restrictions would apply to combinations of the listed terms and similar expressions. A single term alone would not necessarily be restricted.
The proposed changes would amend Hong Kong’s Securities and Futures Ordinance and Anti-Money Laundering and Counter-Terrorist Financing Ordinance. The SFC plans to finalize an amendment draft and submit it to the Legislative Council for review. If enacted, the provisions would take effect six months after enactment.