Muse Reaches 3 Million U.S. Installs in Its First 16 Days
Muse could exceed $36 billion in 2030 revenue in an optimistic scenario as monetization expands beyond subscriptions.
Muse recorded more than 3 million U.S. installs during its first 16 days, accelerating adoption of Meta’s artificial intelligence app and broadening the potential business around it.
The app’s monetization could eventually extend beyond subscriptions to transaction commissions, payments and advertising. In an optimistic scenario, Muse could generate more than $36 billion in revenue by 2030.
High inference costs remain a challenge as Meta scales the service. Wearable devices and enterprise AI agents may expand Muse’s use cases.
The early adoption adds to previous growth in Muse downloads as Meta promotes the app across its platforms.
Meta’s Buy rating was maintained, while its price target was raised to $820 from $750.
