Add as a preferred source on GoogleRadisson Brings Hotel Discovery to ChatGPT
The Radisson Hotels plugin lets travelers compare properties, prices and amenities before completing bookings on Radisson’s website.
Radisson Hotel Group has added hotel discovery and booking support to ChatGPT through a plugin developed with Accenture and OpenAI technology, giving travelers a way to compare properties before completing reservations on Radisson’s website.
The Radisson Hotels plugin provides hotel recommendations on a map and lets users compare prices and amenities. Travelers can then continue to Radisson’s website to complete a booking.
The plugin was built and deployed in six weeks. From July through August 2026, its visit-to-booking conversion rate was 1.5 times higher than Radisson’s organic search performance.
A ChatGPT update also allows the Radisson Hotels plugin to appear automatically when it is relevant to a user’s request, without requiring users to activate it by name.
The integration is designed to influence travelers earlier in the planning process while keeping completed bookings on Radisson’s website.
Simon Yoon
ReporterSimon Yoon reports on blockchain technology for TokenPost. Send corrections or tips to info@tokenpost.com.