NBA Instagram Hacked to Promote Suspicious Solana Token

A post on the NBA’s official Instagram account promoted a suspicious token on Solana early Thursday, Oct. 15, putting a crypto pitch before the league’s large U.S. audience. The account appeared to have been compromised. The token was rugged near the $40,000 mark, while the promotion drew little buying interest.

The post put a crypto pitch on a high-visibility sports profile. Crypto users have grown accustomed to social-media account attacks that promote tokens, and this post did not prompt broad buying. The token’s run ended quickly after the promotion.

An incident of this kind can expose a large audience to a token through a single account post. Here, the NBA account supplied that reach, but buying interest stayed limited before the token was rugged. The episode combined a social-media security incident with a brief token promotion on Solana, fitting a pattern of account attacks familiar to crypto users.