Apple Requires Content Apps to Remove AI-Made Nonconsensual Intimate Images

Apple’s Oct. 16 App Review update requires apps that let users create or share content to prevent and remove nonconsensual intimate images, including AI-made material, making moderation a condition for App Store developers.

Developers who lack safeguards or fail to address violations after notice risk violating Apple’s Developer Code of Conduct and being removed from the App Store.

Apple also revised its rule on concealed functions. An app that keeps a harmful feature, such as a “nudification” tool, hidden until after approval may be removed, and its developer may be removed from the Apple Developer Program.

The updated guidelines also call for removing apps that facilitate human trafficking or child exploitation, including child sexual abuse material, and blocking them from alternative distribution.

The new rules do not mention X or Grok. On Jan. 9, 2026, U.S. Sens. Ron Wyden, Ben Ray Luján and Edward J. Markey urged Apple and Google to remove the apps until X’s policy violations were addressed, amid concerns about Grok generating nonconsensual sexualized images of women and children.