Alibaba’s 千问 App Had 158 Million Monthly Active Users in September

Alibaba’s 千问 app had 158 million monthly active users in September, leading growth among apps with at least 100 million monthly active users even as its total fell from June’s 167 million.

The app’s monthly active users were up 5,077% from a year earlier. That growth rate implies a base of about 3.05 million monthly active users in September 2025, making the year-over-year comparison unusually large.

Among China’s AI-native apps, 千问 ranked second in September. Doubao led with 419 million monthly active users, while DeepSeek had 123 million. 千问’s monthly total reached 166 million in March and 167 million in June before declining to 158 million in September, a drop of about 5.4% from June.

Alibaba’s Lunar New Year promotion offered users free AI-assisted orders for milk tea and takeout. On the campaign’s first day, 千问’s daily active users rose from about 7.06 million to 58.48 million. The September figure measures monthly active users, while the campaign figures describe activity on a single day.