OpenTable’s ChatGPT Integration Seated 190,000 Diners in September
September was the integration’s first full month after its Aug. 10 launch. Booking Holdings’ CEO described it as one of OpenTable’s fastest-growing booking channels.

OpenTable’s ChatGPT integration seated 190,000 diners in September, its first full month after launch, giving Booking Holdings an early measure of restaurant bookings made through the AI assistant.
Booking Holdings Chief Financial Officer Ewout Steenbergen gave the count during the company’s Nov. 3 third-quarter earnings call. Booking Holdings’ CEO described the integration as one of OpenTable’s fastest-growing booking channels.
Diners can ask ChatGPT to find a table using details such as location, date, time, party size, cuisine, budget and dietary needs. ChatGPT checks OpenTable’s live availability and lets users book through the conversational interface.
OpenTable’s annual diner volume is estimated at 1.9 billion, putting September’s count at about 0.1% of its estimated typical monthly volume. The company’s AI Concierge has more than 500,000 monthly active users.
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