OpenAI Adds Business Hub for ChatGPT Profiles and Company Insights

OpenAI rolled out a beta Business Hub Tuesday where companies can create and update business profiles for ChatGPT, giving businesses new tools to shape how users find information about them.

Companies can add details about their products and services, track profile views and mentions in ChatGPT, and measure clicks to their websites. Eligible businesses can also launch specialized agents that let ChatGPT users ask questions about the company and its products.

Businesses must verify their profiles through a formal process. Benji Shomair, OpenAI’s vice president of monetization, said the company uses different verification methods for different types of businesses and markets. OpenAI has not detailed the process.

The launch follows OpenAI’s earlier effort to let ChatGPT users buy products directly through the service using a commission-based system. OpenAI retired its direct-purchase e-commerce effort in March.