Tencent Routes Some Sogou Searches to Its Yuanbao AI Search Site

Tencent is routing some Sogou searches to its standalone Yuanbao Search site, tying its legacy search traffic to AI answers and results spanning WeChat content.

Launched Nov. 11, Yuanbao Search opens with AI search enabled. It returns answers with references and lets users ask follow-up questions, while retaining conventional web search. Users can also search WeChat public accounts, video channels, images and academic content. The latest QQ Browser version lets users select Yuanbao as a search engine.

The service has an index at 100 billion scale, receives hundreds of millions of calls a day and supports more than 50 internal businesses, including Tencent Video, ima and WorkBuddy. The company opened its search capabilities to businesses and developers in 2025, then added API, MCP and Skill access when it renamed the service Yuanbao Search in October.

The move builds on Tencent’s earlier search efforts. The company launched SOSO in 2006, then folded its search business into Sogou in 2013 and invested $448 million for a 36.5% stake. Tencent completed its acquisition of Sogou in 2021.

Tencent was working on Yuanbao AI search by 2024, integrating WeChat Search and Sogou. The standalone site brings that search effort to a dedicated destination while connecting it to existing Sogou and QQ Browser entry points.