Netflix Cuts 2026 Ad Revenue Forecast to About $2.7 Billion

Netflix, Inc. lowered its full-year 2026 advertising revenue forecast to about $2.7 billion in its Oct. 20 third-quarter results, giving traders in Binance’s NFLXUSDT perpetual contract new financial figures to assess.

The company had previously expected approximately $3 billion in advertising revenue for the year. The revision reflects a slower-than-expected rollout of some advertising products.

For the quarter ended Sept. 30, revenue rose 11.8% from a year earlier to $12.874 billion. Operating margin increased to 34.6% from 28.2%, while diluted earnings per share rose to $0.87 from $0.59.

Netflix also forecast $51.1 billion in full-year revenue and a 31.5% operating margin.

NFLXUSDT is a perpetual futures contract offered by crypto exchange Binance. It tracks Netflix shares, trades around the clock and settles in Tether USDt (USDT). Holding the contract does not give a trader ownership of Netflix stock. The futures contract is distinct from Binance’s NFLXB/USDT spot product.

Analyst price targets for Nasdaq-listed NFLX shares do not guarantee a future price for NFLXUSDT.