Crocs Raises 2026 Outlook as Third-Quarter Revenue Climbs 4.6%

Crocs raised its full-year 2026 revenue and adjusted earnings outlook after third-quarter revenue grew 4.6% to $1.043 billion, with sales increasing at both brands and across direct-to-consumer and wholesale channels.

The quarter ended Sept. 30. Crocs Brand revenue rose 4.4% to $873 million, while HEYDUDE revenue increased 6.1% to $169.9 million. Direct-to-consumer revenue climbed 6.9%, and wholesale revenue grew 1.8%.

Crocs Brand results varied by region. Revenue in North America fell 2.1% to $438 million, while international revenue advanced 11.8% to $434 million.

“HEYDUDE revenues grew 6%, marking an important milestone,” Crocs CEO Andrew Rees said.

Crocs now expects 2026 revenue growth of about 3%, compared with its previous forecast of 1% to 2%. It lifted its adjusted diluted earnings-per-share outlook to $14.45 to $14.65 from $13.70 to $14.00.

Diluted earnings per share were $4.52, up from $2.70 a year earlier. Adjusted diluted earnings per share, a non-GAAP measure, rose to $3.69 from $2.92.

The latest results follow a record second quarter, when Crocs posted $1.179 billion in revenue and Crocs Brand sales topped $1 billion for the first time. In that quarter, Crocs Brand revenue grew 0.4% in North America and 7.8% internationally. Direct-to-consumer revenue rose 12%, while wholesale revenue declined 7.2%; HEYDUDE revenue fell 5.7% to $179 million.

For the fourth quarter, Crocs forecast revenue growth of 7% to 9% year over year, using exchange rates as of Oct. 26.