Trump Media Plans Shareholder Token Distribution via Crypto.com

Trump Media and Technology Group (NASDAQ: DJT), the parent company of the social media platform Truth Social, announced plans to launch a new digital token distribution for its shareholders through a partnership with Crypto.com. The initiative marks a notable step by a publicly traded media company into blockchain-based shareholder rewards and highlights the growing intersection between traditional markets and crypto technology.

According to a company press release issued Wednesday, the digital token will be created on Crypto.com’s Cronos blockchain. Once the program officially launches, shareholders of Trump Media will receive one digital token for every whole share of DJT they own. The company described the initiative as a first-of-its-kind effort designed to reward investors while leveraging blockchain technology for transparency and efficiency.

In addition to the initial token distribution, Trump Media said token holders may periodically receive additional rewards throughout the year. These rewards could include benefits, perks, or discounts connected to the company’s ecosystem of products and services, including Truth Social, the Truth+ streaming platform, and the Truth Predict service. The company emphasized that further details regarding the token’s utility and distribution mechanics will be released in the coming year.

Trump Media CEO and Chairman Devin Nunes said the company looks forward to using Crypto.com’s blockchain infrastructure while navigating regulatory clarity in the digital asset space. He added that the initiative is intended to promote fair and transparent markets while offering added value to shareholders.

Donald Trump, the current U.S. president and majority owner of Trump Media, has taken an increasingly positive stance toward the cryptocurrency industry in 2025. In November, he publicly stated his goal of making the United States a “bitcoin superpower,” a position that has drawn significant attention from both political and crypto communities.

Following the announcement, shares of Trump Media rose in pre-market trading, with DJT climbing to $12.97, representing a gain of more than 3%. Crypto.com’s native token, CRO, also saw a brief surge of nearly 4% before paring some of its gains. The market reaction underscores investor interest in crypto-related initiatives tied to established brands and publicly listed companies.