Stifel Downgrades Whirlpool to Sell, Cuts Price Target to $20

Enna Lee

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Stifel Downgrades Whirlpool to Sell, Cuts Price Target to $20

Whirlpool shares fell about 5.5% Wednesday. Stifel pointed to expected market-share losses and pricing pressure.

By Enna Lee

Published Oct 28, 2026, 5:29 PM EDT

A stainless washing machine stands alone in an empty showroom / TokenPost.ai

Stifel lowered its rating on Whirlpool to sell from hold and reduced its price target to $20 from $30. The firm cited expected market-share losses and pricing pressure as reasons for the change.

Whirlpool shares fell about 5.5% Wednesday. The rating change followed the company’s 2026 outlook reduction after third-quarter sales fell 8.8%.

Enna Lee

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Enna Lee reports on investing and digital-asset markets for TokenPost. Send corrections or tips to info@tokenpost.com.