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Fanatics Tests OpenAI Shopping Tool on 30,000 MLB Products

The test recorded 10% higher engagement. Its duration, measurement method and control group were not disclosed.

By Simon Yoon
Published
A baseball jersey, cap and smartphone rest on a red stadium seat / TokenPost.ai
A baseball jersey, cap and smartphone rest on a red stadium seat / TokenPost.ai

Fanatics tested its OpenAI-powered Shop the Look feature across roughly 30,000 Major League Baseball (MLB) products, and the test recorded 10% higher engagement.

Shop the Look is intended to help fans assemble game-day outfits. The test's duration, engagement measure and control group were not disclosed, limiting the 10% result to that product test rather than establishing a broader business effect.

TokenPost has previously examined how personal AI agents may change retail product discovery.

Simon Yoon

Reporter

Simon Yoon reports on blockchain technology for TokenPost. Send corrections or tips to info@tokenpost.com.

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