Kalshi Entertainment Markets Reach $813 Million in Volume Through Sept. 25

Kalshi’s entertainment markets recorded $813 million in trading volume through Sept. 25, 2026, exceeding the full-year 2025 total as reality TV contracts faced questions about insider information and regulation.

The platform’s entertainment-market volume was about $300 million for all of 2025 and $43 million in 2024. The 2026 figure covers activity through Sept. 25.

Markets tied to the U.S. and U.K. versions of “Love Island” generated about $80 million combined during summer 2026. Women account for about one-quarter of Kalshi users, with their share of the user base up 60% since 2025.

The growth has brought scrutiny to contracts on reality shows. During “Survivor” Season 50, some viewers questioned whether trading on the prerecorded show’s results involved insider information. Host Jeff Probst criticized Kalshi and Polymarket and called for regulation.

Kalshi has stopped offering contracts tied to “Survivor” and “Big Brother.” In June 2026, the Commodity Futures Trading Commission sought public comment on whether reality TV markets should be treated the same as sports betting.